Gingerly

The task

The lack of online presence with no possibility to order their products online meant that people were unaware of Gingerly and what they offer. Therefore, the client wished to include their family story and origin of their cherished ginger drink recipe, in order to achieve a more personal connection with their audience.

Additionally, the client wished that we include multiple ways through which visitors can get in touch for potential cooperations or further questions.

The solution

By using the already established brand guidelines, we designed a welcoming, young and playful website that tells the story of Gingerly, reflecting the vibrant personality of the brand. All while ensuring that the products were the center of attention, an easy catch for the customers.

Furthermore, this presentation of Gingerly and their products will hopefully attract more business cooperations along the way.

Website development

As both the designer and developer for Gingerly, I created a responsive website that works seamlessly across all screen sizes, making sure that Gingerly’s brand identity is kept intact even though the drawing board available varies.

The final result

The project resulted in a website that represents the brand’s identity while being easy to navigate and providing users with the information they look for, whether that be the products or the company itself. To drive traffic to the website, we recommended setting up Google Ads and promoting the product on social media.

Additionally, we continuously monitor the website for possible pain points to further improve the user experience with the brand.