The task
Staat Makelaars faced several issues that affected the ussablity and effectiveness of their website. The visual design was outdated and not aligned with the brand’s new identity or values. Most forms and call to actions were not working properly, resulting in errors and lost information. This lead to missing out on potential clients.
Additionally, the back-end of the website was not user friendly and barely functioning, making it difficult for the staff to manage the content on the website.
Research
Our research revealed that the website had a confusing layout. Forms were not consistent or hierarchily placed, and insufficient call-to-actions made it difficult to navigate and generate conversions. Additionally, the website design was outdated and didn’t cater to the new needs of the company.
The solution
We presented the client with a youthful, clear design with improved navigation and easy to find information. This solved the challenges they were facing in communicating with the audience. This was well received by the client wich resulted in us further developing the website.
Website development
During the development of the website, I worked as both the designer and support developer, which led us to faster achieve a working website even though some elements and design choices needed refining along the way. Working so close together with the client and development team ensured that we presented with a seamlessly functioning, user friendly and visually appealing website.
The final result
The client was pleased with the work we put out and they have received positive feedback from their clients and partners. Furthermore, we advise implementing A/B testing to further refine the layout and promoting the website across various platforms to boost conversions.
Design choices
During the design proces of this project, my primary focus was strategically placing call-to-actions in order to ensure more conversions, while maintaining a clear navigation. The design itself is visually appealing, represents the client’s brand, all while maintaining high scannability, allowing users to quickly find the information they need.
